Cold Email Mastery: Write Emails That Convert

Hello, I'm Hakan, a Customer Success professional with over 20 years of experience in the field. I have worked for some of the world’s most prestigious companies such as Adobe, Expedia, Autodesk, and BMC Software.

After 20 years in customer service, sending thousands of emails to prospects and customers, I cracked the code of writing cold emails that get results.

In this guide, I share the techniques I use every day to generate new leads and connect with customers in the most powerful ways.

I made it easy to read and straight to the point.

This book gives you the knowledge and tools to write engaging cold emails that convert.

And I'm confident you'll achieve this in no time!

See What My Customers Say:

Here's what's included:

INTRODUCTION

The Power of Cold Emailing 5

Benefits and Challenges 6

Setting Goals and Expectations 8

THE PSYCHOLOGY OF COLD EMAILING 10

Building Rapport and Trust 10

Use the Recipient's Name 12

Reference Mutual Connections or Interests 12

Segment Your Audience 13

Use Trigger Events 13

Subject line 13

Make it Laser Clear, Not Clever 14

Create Curiosity 14

Personalize the Subject Line 14

Use Numbers or Statistics 15

Create A Sense of Urgency 15

Highlight Benefits 15

Simple CTA (Call To Action) 15

Closing and Follow-up 16

Make it Easy To Read 16

Test and Optimize 16

COLD EMAIL FRAMEWORKS 17

PAS: Problem-Agitate-Solution 17

KISS: Keep It Short and Simple 18

AIDA: Attention, Interest, Desire, Action 20

BANT: Budget, Authority, Need, Timing 22

FAB: Features, Advantages, Benefits 23

SPIN: Situation, Problem, Implication, Need-Payoff 24

REAN: Relevance, Empathy, Authority, Next Steps 26

PAIN: Problem, Amplify, Isolate, New Solution 27

BAB: Before-After-Bridge 29

STAR: Situation, Task, Action, Result 30

2

30 COMMON TYPES OF COLD EMAILS 32

Introduction Email 32

Networking Email 32

Follow-up Email 32

Thank You Email 32

Request Email 33

Apology Email 33

Confirmation Email 33

Newsletter Email 33

Announcement Email 34

Reminder Email 34

Customer Support Email 34

Feedback Request Email 35

Survey Email 35

Event Invitation Email 35

Case Study Email 35

Referral Email 36

Competitive Analysis Email 37

Industry Insight Email 37

Partnership Collaboration Email 38

Limited-Time Offer Email 38

Success Story Email 39

Customized Demo Email 39

Expert Advice Email 40

Free Resource Email 41

Testimonial Email 41

Upsell/Cross-sell Email 42

Customized Proposal Email 43

Re-engagement Email 43

Onboarding Email 44

Product Update Email 45

SUBJECT LINES 46

Understanding Your Audience 46

Writing the Perfect Subject Line 46

ADAPTING FOR DIFFERENT AUDIENCES 49

Segmenting and Targeting Prospects 49

Customizing Cold Emails for Various Industries 50

3

Adapting to Different Decision-Makers 50

AUTOMATION 52

Using Email Automation Tools 52

Top Automation Tools 53

COMMON CHALLENGES 55

Spam Filters and Deliverability Issues 55

Handling Rejections and Negative Responses 56

Strategies for Follow-Ups and Persistence 56

MEASURE & OPTIMIZE 58

A/B Testing 58

Examples and Common Mistakes 60

LEGAL & ETHICAL CONSIDERATIONS 63

Compliance with Anti-Spam Regulations 63

Respecting Privacy and Data Protection 64

REAL-LIFE EXAMPLES 66

The $100 Million Cold Email 66

The Art of Personalization 67

Email From a High School Junior Student 68

Candidate Looking For a Job 69

An Extra Research Can Go a Long Way 70

Invitation To A Podcast 71

The Creative And Fun Approach 72

Problem, Solution, Incentive 73

FINAL WORDS 74

THANK YOU 75

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Questions?

Feel free to reach out anytime. I'm here to help, and I respond fast (Paris, France time zone : ).

See you on the inside!